More and more women are wearing makeup to look younger, and that trend is becoming more common.
The trend is known as “pink skin,” and it’s gaining popularity in the United States and across the world.
According to a recent study published in the journal Cosmetic Dermatology, nearly half of all American women ages 18 to 49 have used makeup to tone their skin tone.
However, the researchers also found that women with darker skin tones were more likely to report that they had breakout scars and other skin issues.
A few studies also suggest that darker skin tone can affect how well a person can maintain their beauty standards and appearance.
The beauty industry is trying to combat this trend by emphasizing that makeup is only for those who are naturally darker in skin tone, not those who suffer from darker skin.
The American Academy of Dermatologists (AAD) is the official association for the cosmetics industry, and they are taking steps to improve awareness and education about darker skin pigmentation.
This includes offering more information on the topic.
“As the makeup industry becomes more aware of its role in darker skin, more people are recognizing that dark skin is a more complex issue than it is often portrayed,” said Laura Schmitz, assistant director of public policy at the AAD.
“As we continue to develop a more holistic understanding of darker skin and its connection to disease, this is the time to educate ourselves and encourage others to be more sensitive to darker skin.”
Read more about: